How it works
What you get
Pricing
Journal
Get My Outfit
JOURNAL
Practical menswear guides for getting the dress code, occasion and outfit right.
What to wear
A specific occasion coming up? We break down the context and show you one outfit that fits it.
All
Wedding
Black Tie
Business
Cocktail
Sporting Events
Car Shows
Culture & Lifestyle
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Culture & Lifestyle
July 20, 2026
What to wear to the Venice Biennale?
Discover what to wear to the Venice Biennale with a refined linen outfit designed for gallery visits, exhibition previews, and contemporary art events.
Read now
Cocktail
July 20, 2026
What to wear to a Dinner Party?
Discover what to wear to a dinner party with a refined linen outfit featuring relaxed tailoring, luxury accessories, and timeless men's style.
Read now
Culture & Lifestyle
July 13, 2026
What to wear to Glyndebourne Opera?
Discover what to wear to Glyndebourne Opera with a refined summer outfit featuring lightweight tailoring, timeless accessories & elegant British style.
Read now
Culture & Lifestyle
July 13, 2026
What to wear to Mykonos VIP Summer Parties?
Discover what to wear to Mykonos VIP summer parties with a refined outfit featuring linen, tailored shorts, suede slippers, and effortless Mediterranean style.
Read now
Business
July 13, 2026
What to wear to a Business Meeting?
Discover what to wear to a business meeting with a timeless charcoal suit, white shirt, and classic accessories for a confident professional look.
Read now
Sporting Events
July 6, 2026
What to wear to the Goodwood Festival of Speed?
Discover what to wear to the Goodwood Festival of Speed with a refined menswear outfit combining British tailoring, lightweight fabrics, and timeless automotive
Read now
Sporting Events
July 6, 2026
What to wear to the Rolex Fastnet Race?
Discover what to wear to the Rolex Fastnet Race with timeless maritime style, lightweight layers, and smart casual menswear for sailing events.
Read now
Sporting Events
July 6, 2026
What to wear to the Henley Royal Regatta?
Discover what to wear to the Henley Royal Regatta with a timeless linen suit, classic summer accessories, and expert men's style advice.
Read now
Sporting Events
June 28, 2026
What to wear to the FIFA World Cup Final?
Discover what to wear to the FIFA World Cup Final with a smart casual outfit that combines premium comfort, relaxed tailoring, and modern style.
Read now
Previous
View more occasions
Menswear guides
Dress codes, rules and practical advice for getting it right.
September 22, 2026
Business Attire for Men: What to wear to Work & Business Events?
Business attire for men, made clear. Know what to wear for your workplace, dress code, client meetings and business events.
Read now
September 14, 2026
What to wear to a Car Show: A Guide for Men
What to wear to a car show: how men should dress for local meets, supercar events, classic car shows and concours, from casual to more polished settings.
Read now
September 12, 2026
What to wear to a Tennis Match: A Guide for Men
What to wear to a tennis match: a guide for men covering spectator dress codes, tournament settings, weather, comfort and how polished to dress.
Read now
September 11, 2026
Horse Racing Attire for Men: What to wear for Race Day?
Horse racing attire for men explained: what to wear to the races based on the meeting, enclosure, dress code, weather and level of formality.
Read now
September 11, 2026
Cocktail Attire for Men: What to wear and How Formal to Dress?
Cocktail attire for men: what to wear, how formal to dress, and when to choose a suit, tie, separates or loafers for different events.
Read now
September 11, 2026
Black Tie Attire for Men: What to wear and How to Get It Right?
Black tie attire for men: what to wear, the key rules to follow and how to personalise your outfit for weddings, galas and formal events.
Read now
September 8, 2026
Wedding Attire for Men: What to wear for Every Dress Code?
Wedding attire for men: what to wear for every dress code, season and setting, from Black Tie and Formal to beach and garden weddings.
Read now
Online styling service
How online styling works, what it costs and when it makes sense.
August 9, 2026
Best Online Personal Styling Service for Men
Compare the best online personal styling services for men: prices, packages, strengths and limitations to find the right option for your needs.
Read now
August 8, 2026
Is an Online Styling Service worth it for men?
Find out when an online styling service is worth paying for, what it costs, what you get and whether it makes sense for your situation.
Read now
August 8, 2026
What is a Men’s Online Styling Service?
Learn what a men’s online styling service is, how it works, what types of services exist and how to choose the right one for your needs.
Read now