“Our concept is to introduce quality and timeless pieces reflecting western aesthetic with rock n roll identity, whilst blending with sporty attitude for the modern day”
London based label founded in 2021 with our appreciation to western and rock n roll culture. We draw our inspirations from the true aesthetic of cowboy, rodeo, rock n roll music & movie scenes with a touch of sportswear practise. Our current collection includes a curated selection of graphic tees, heavyweight hoodies and crewnecks as well as embroidered caps featuring signature and modern western collections; both will lend your wardrobe a splash of frontier vibes in the modern way.
We pride ourselves in our dedication to product quality, materials and environment. All of our products are carefully designed and printed in the UK by using ethically sourced organic cotton, recycled polyester and quality raw materials (including our packaging) to help maintain the health of our environment. We are committed to reviewing and improving our production process every product drop to ensure environmentally and socially responsible.
Our promise to you is that we will continue to present an effortlessly cool range of products with our forward-thinking approach to the modern world whilst capturing the true spirit and heritage of western and rock n roll culture.