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What to wear for VivaTech?

What to wear for VivaTech?

By Aurélien
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June 18, 2026
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5 min read
Attendees walking through the colourful VivaTech exhibition space during the annual technology conference in Paris.

VivaTech brings together startups, investors, founders, executives, and global technology leaders for one of Europe's largest innovation events. Unlike traditional corporate conferences, the atmosphere is modern and dynamic, blending business with creativity. The challenge is finding the balance between professionalism and approachability. Overdressing can feel disconnected from the environment, while dressing too casually risks undermining your credibility. When deciding what to wear for VivaTech, the goal is to look sharp, comfortable, and contemporary. Tailoring should feel effortless rather than overly formal, allowing you to move seamlessly between keynote sessions, networking events, startup pitches, and executive meetings.

The outfit

Men's VivaTech outfit featuring a blue wool, silk and linen suit, cream shirt, geometric silk tie, brown Oxford shoes and leather laptop case.
  • Blue wool, silk and linen blend suit
    The textured blue suit offers a modern silhouette that feels refined without appearing overly corporate.
  • Cream tailored shirt
    A cream cotton shirt softens the overall palette and creates a more approachable appearance than a traditional white shirt.
  • Geometric silk tie
    The patterned tie introduces subtle personality and reflects the creative energy of the technology world while maintaining professionalism.
  • Semi-brogue Oxford shoes
    Dark brown leather Oxfords provide sophistication without feeling too formal, adding warmth to the overall outfit.
  • Leather belt
    The crocodile-embossed leather belt introduces discreet luxury and reinforces the polished nature of the look.
  • Leather laptop case
    A structured leather case combines practicality and executive presence while keeping essentials organised throughout the day.

Why this outfits works?

Technology conferences demand versatility. This outfit feels polished enough for investor meetings, executive conversations, and keynote appearances while remaining approachable for networking and startup discussions. The textured suit avoids the rigidity of traditional corporate tailoring, while the cream shirt introduces warmth and softness. Brown leather accessories keep the look contemporary and less severe than black, creating a balance between business credibility and the relaxed energy that defines VivaTech.

When to wear this look?

This outfit also works well for:

  • technology conferences
  • startup meetings
  • networking events
  • business presentations
  • consulting environments
  • executive conversations

Studio tips

  • Avoid overly formal business attire that can feel out of place in tech environments.
  • Prioritise lightweight fabrics for comfort during long conference days.
  • Brown leather shoes often feel more contemporary than black in creative industries.
  • Keep accessories understated and practical.
  • Focus on fit and texture rather than bold colours.

About Drover Club

Drover Club is a menswear studio that designs outfits for real-life moments. The studio curates pieces from different brands and builds complete looks so men always know what to wear when it matters.

Got an event coming up?
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